BN3TH
Packaging redesign. Icon catalogue creation.
Re-designing BN3TH, so that it’s as much fun to shop for as it is to wear.
BN3TH wanted to pivot their brand towards the luxury menswear market.
I simplified the copy and shrank down the logo, adding imagery to match each style, to give customers an instant idea of what each style might be used for. The window gives a clear view of the pattern, and theres lots of real estate left for the product tech on the back.
Icon Design
I had the opportunity to design a new logo catalogue for BN3TH’s packaging and e-commerce. I kept the line shapes and widths consistent, as well as designing each within a grid to keep sizing uniform.